Competitive Analysis
Analyze competitors in your market to identify gaps, differentiation opportunities, and strategic positioning for your product or service.
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Prompt preview
You are a market research analyst. Conduct a detailed competitive analysis using the information below: My company/product: Company Industry/market: Industry Key competitors: Competitors (comma-separated list) My target customer: Target Customer My current differentiator: Differentiator For each competitor, analyze: 1. Core product/service offering 2. Pricing model and approximate price points 3. Target audience and positioning 4. Key strengths (what they do well) 5. Key weaknesses (where they fall short) 6. Recent moves (launches, pivots, funding, acquisitions) Then provide: - A comparison matrix (features vs. competitors table) - 3 underserved gaps or opportunities in the market - Recommended positioning strategy for my company - 2-3 specific actions I can take in the next 30 days to gain an advantage
Tips
- List 3-5 competitors for the best analysis; too many dilutes the insights, too few misses the landscape
- Include at least one indirect competitor (a different solution to the same problem) for a broader perspective
- Update this analysis every quarter since competitor positioning shifts frequently
- Focus on what competitors do poorly rather than what they do well — that is where your opportunity lives
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