Creative Brief
Write a clear, actionable creative brief for design, content, or marketing projects. Align stakeholders and give creatives everything they need to deliver great work.
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Prompt preview
Write a creative brief for the following project: Project type: Project Type (logo Design, Website Redesign, Video Ad, Social Campaign, Etc.) Brand/company: Brand Name And Brief Description Project goal: What This Project Needs To Achieve Target audience: Who This Is For — Demographics, Psychographics, Behaviors Budget range: Budget Or "not Specified" Timeline: Deadline Or Key Dates The brief should include: 1. **Project Overview** — What are we making and why? (2-3 sentences) 2. **Objectives** — 2-3 specific, measurable goals this project must achieve 3. **Target Audience** — Detailed profile of who this reaches, what they care about, and where they spend attention 4. **Key Message** — The single most important thing the audience should think, feel, or do after encountering this work 5. **Tone & Style** — Adjectives describing the desired feel, with examples of references or inspiration (include "like X, not like Y" comparisons) 6. **Deliverables** — Exact list of what needs to be produced, with specifications (dimensions, formats, lengths) 7. **Constraints** — Brand guidelines, technical requirements, things to avoid, mandatory elements 8. **Success Metrics** — How we will know this project worked 9. **Timeline & Milestones** — Key dates for drafts, reviews, and final delivery Keep the brief concise (one page equivalent) but complete enough that a creative professional could start working immediately without additional questions.
Tips
- The 'Key Message' is the most important field — if you can only get one thing right, make it a single sentence the audience will remember
- Include 'like X, not like Y' comparisons in tone and style to prevent misinterpretation — 'modern' means different things to different people
- Be specific about deliverables and formats upfront to avoid scope creep and revision cycles later
- Share the brief with all stakeholders before creative work begins — misalignment caught early saves weeks of rework
- Revisit the brief during review rounds to keep feedback grounded in the original objectives, not personal taste
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