Value Proposition

Craft a compelling value proposition for Product. What it does: What It Does Who it's for: Target Audience Key benefit: Primary Benefit How it's different from alternatives: Differentiator Current alternatives the audience uses: Alternatives Provide: 1. **One-liner** (under 15 words) — the simplest expression of the value prop 2. **Elevator pitch** (2-3 sentences) — the full value prop with audience, benefit, and differentiator 3. **Headline + subheadline format** — ready to use on a website or pitch deck 4. **"We help X do Y by Z" formula** — fill-in-the-blank version 5. **Before/After contrast** — what life looks like without vs. with the product Avoid jargon and buzzwords. Use concrete, specific language. The value proposition should pass the "so what?" test — every claim should have an obvious benefit to the reader.